Im going to start off by saying I have naturally really dry lips so it is honestly extremely hard for any matte lip cream to look good on me. That being said, I have been trying this product out the last month and have a very love/hate relationship with it. I love the fact that it maintains its creamy texture even after drying matte on my lips. The color payoff is great and the color I got (Namaste) is honestly my perfect nude. My issues with this lip cream are that it really settles into the lines on my lips as well as since the product stays creamy it is extremely transferable and does not stay in place very well. Also, the lip cream almost completely comes off after eating or drinking so you need to reapply this stuff very frequently throughout the day. At the price of $20.00 I would say its an average liquid lipstick and personally not my favorite. I tend to like liquid lipsticks that stay in place without me having to worry that after half an hour of application it is has smeared all over my face. I know a lot of people like this product but for me it just wasn't my favorite.